Mini’s Make is No Mini

Mini’s make is No Mini

In this autonews report by Diana T. Kurylko shows that The Mini brand is no Mini brand and boosted U.S.

sales 15 percent to a record 66,123 vehicles last year, more than Jaguar, Land Rover, Mitsubishi and Porsche 

and a few thousand units short of Volvo.

Mini is in its 11th year of selling cars in the United States and about 60 dealers crowded into the brand’s first make meeting Saturday. The day before, a Mini executive predicted perhaps 10 or 20 dealers would attend.

So why now?

Mini has come of age and it’s now a mature brand, says Jim McDowell, who heads Mini USA.

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